SEPHORA
Wiki Beauty
Wiki Beauty
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Creation of videos beauty tutorials that has two parts:
"Lifestyle" an interactive video and "Learn", a responsive web page for mobile and tablet.
During the interactive videos, the user will be able to click to see the details of the tutorial and professional advice.
The idea: Stage a group of girlfriends living in a shared apartment, putting on make-up according
to a given situation or theme and create a connexion each week with the user as the episodes progress.
"Lifestyle" an interactive video and "Learn", a responsive web page for mobile and tablet.
During the interactive videos, the user will be able to click to see the details of the tutorial and professional advice.
The idea: Stage a group of girlfriends living in a shared apartment, putting on make-up according
to a given situation or theme and create a connexion each week with the user as the episodes progress.
Concept & Art Direction: Thomas Machu / Cécile Martin
Agency: Windsor Paris
Agency: Windsor Paris